Carved into the High Atlas Mountains, the Ourika Valley is one of the most popular day trip destinations from Marrakech. This small rural area, situated in Al Haouz Province, is notable for its captivating blend of natural wonders, mild climate and traditional Amazigh culture. The name "Ourika" itself can be traced back to the Urika, one of the Amazigh tribes descended from the influential Almohad Dynasty.
From the town of Ourika (the gateway to the valley) to the village of Setti Fatma, it’s around 30 kilometres, with numerous Amazigh villages and riverside restaurants dotting the route. Towering over this picturesque setting is the imposing High Atlas massif, from which the Ourika River flows down to join the Tensift River on the outskirts of Marrakech. With its lush gardens, relaxed ambiance and waterfall hiking trails, it’s easy to see why Ourika is a perennial favourite amongst locals.
In this Ultimate Travel Guide to Ourika, discover the top things to see and do in the area, as well as inspiring places to stay and the best time to visit.
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Things to do in Ourika
Visit the Berber Ecomuseum
In the picturesque village of Tafza is this fascinating museum, which offers a unique insight into the cultural traditions of the Amazigh people. It houses an extensive collection of photographs, rugs, clothing and jewellery, as well as pottery that has long been produced in the region. Through its curated displays, the Berber Ecomuseum explains the traditional way of life in the Ourika Valley that has been sustained for generations.
Experience the harvest at La Safranière de l’Ourika
Nestled amidst the stunning landscapes of the Ourika Valley is La Safranière de l’Ourika, a farm dedicated to the cultivation of one of the world’s most sought-after spices: saffron. Aptly nicknamed the "Red Gold of Morocco," the saffron grown here is renowned for its exceptional quality and unparalleled aroma.
Aside from wandering between the farm’s olive and citrus groves, there’s an onsite museum tracing the history and cultural significance of saffron. It not only details its medicinal properties but also its diverse culinary and cosmetic applications.
If possible, coincide your visit to La Safranière de l’Ourika with the saffron harvest, which takes place from late October to mid-November each year. During this magical time, the delicate crocus sativus bulbs bloom, revealing their precious blood-red stigmas - the source of the world's most expensive spice.
Explore the Jardin Bio-Aromatique d’Ourika
Located in the village of Elhaddad, the Jardin Bio-Aromatique d'Ourika opens its doors to plant enthusiasts seeking to immerse themselves in the wonders of medicinal flora. Established in 1998, this one-hectare garden serves as a living testament to the botanical diversity of the Marrakech region, with an impressive collection of nearly fifty aromatic, medicinal and ornamental plant species on display.
Guided by the garden's expert caretakers, you can embark on a sensory journey to discover the therapeutic properties and captivating aromas of the region's most prized botanicals. From March through June, the garden is particularly gorgeous, with its vibrant colours and fragrant blooms painting a breathtaking picture against the backdrop of the towering High Atlas peaks.
Things to do in Ourika
Hike from Setti Fatma to the Seven Waterfalls
Located at an elevation of 1,500 metres, Setti Fatma is a large village further up the Ourika Valley and offers a welcome respite from the heat of Marrakech during the summer months. It also serves as the departure point for hikes to the Seven Waterfalls that cascade down the nearby mountainsides. Fed by the gently flowing river that runs through the heart of Setti Fatma, these powerful cataracts put on an awe-inspiring display, particularly during the springtime melt.
It’s around 1.5 to 2 hours’ trek up mountain but the journey is well worth the effort. The trail is quite steep and rocky in places, requiring a good deal of clambering over uneven terrain and crossing the river at various points along the way. Aside from spectacular waterfalls, the trail takes in several tiny villages before culminating in the source of the river, surrounded by the towering peaks of the High Atlas Mountains.
Relax at a riverside restaurant
Dotted throughout the Ourika Valley are several riverside restaurants where you can relax over a mint tea or a tajine. These are places that are designed for a leisurely meal, with colourful cushions where you can kick back while listening to the tranquil sounds of the river flowing nearby. Some also have spots where you can dangle your feet in the water - it’s the perfect post-hike experience!
Things to do in Ourika
How to get to Ourika
By car
The Ourika Valley is a popular day trip destination from Marrakech, with the journey just 40 kilometres (less than an hour’s drive). To reach Setti Fatma, it’s slightly longer (60 kilometres) and takes around 1.5 hours. Keep in mind that the mountain roads here are winding and steep in places, so be sure to drive with care.
You can find more information about driving in Morocco in my comprehensive article here. Consider renting a car in Morocco with Discover Cars, as they offer free cancellation and 24/7 support. They have a diverse selection of vehicles, from compact automatics to manual vans, to suit all kinds of travel groups and driving preferences.
By private transfer
If you don’t have your own vehicle, you can organise a private transfer to Ourika from Marrakech. Prices are fixed and you can read reviews from previous passengers for your peace of mind.
By bus or share taxi
Although it may not be the most convenient choice, public transportation is available to get from Marrakech to Ourika. Buses and grand taxis run from Marrakech to Asni, from where you can catch another bus or grand taxi to reach Ourika. The cost of public transportation can vary from approximately 20 to 50 MAD, making it a budget-friendly option.
Guided tours
Several companies offer full-day guided tours from Marrakech to Ourika, with pick-up and drop-off at your Marrakech hotel. Most can be customised to suit your interests and include transport in a comfortable air-conditioned vehicle.
Travel guide to Ourika
Places to stay in Ourika
Perched on a hillside overlooking the Ourika Valley, this enchanting farm stay features colourful rooms and a restaurant serving locally sourced ingredients. But the true highlight of a stay at this Ourika guesthouse is the opportunity to immerse yourself in the daily workings of the farm and the time-honoured crafts of pottery-making and artisanal bread baking.
"Magical mountain stay.” - Ryan (read more reviews here)
Recently renovated, this contemporary guesthouse is located near the village of Setti Fatma and features modern rooms with complimentary Wi-Fi and flat-screen TVs. There’s an outdoor swimming pool where you can refresh in the summer months and a restaurant serving Moroccan and international favourites.
“The perfect mountain retreat.” - Andrew (read more reviews here)
Offering magnificent views across the Ourika Valley, this charming guesthouse features traditionally styled rooms with tiled floors. Meals are served on the sun-drenched terrace or in the interior dining room, which is adorned with gorgeous Amazigh rugs. The hospitality at Dar Zohra is second to none.
“An unexpected oasis of beauty and relaxation.” - Catriona (read more reviews here)
Located in the town of Aghmat, this stunning, six-bedroom villa is ideal for families or groups of friends visiting the Ourika Valley. Surrounded by beautiful gardens, it boasts a sparkling swimming pool framed by towering date palms, plus a fully-equipped kitchen kitchen and a traditional dining area.
“Outstanding stay!” - Isabelle (read more reviews here)
Best time to visit Ourika
While the Ourika Valley can be visited year-round, the peak summer months can be quite hot and crowded. That being said, it’s a welcome respite from the scorching heat of Marrakech and an ideal time to laze beside the river.
In contrast, the shoulder seasons of spring and autumn offer a unique opportunity to explore this captivating region in near-perfect conditions. Both seasons boast comfortable weather, making them ideal for outdoor adventures and leisurely strolls.
In the springtime, the Ourika Valley is adorned with the delicate blooms of cherry blossoms and the river (fed by the melting snow of the Atlas peaks) flows abundantly. This draws a significant influx of both Moroccan and international visitors, so it's wise to plan accordingly and be prepared for slightly more crowded conditions, particularly on weekends.
Autumn offers a more tranquil experience in the Ourika Valley, with the hiking trails slightly quieter. The winter months can be chilly at these high altitudes, so bring lots of warm layers if you plan on visiting during this season.
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