El Jadida is a bustling port city on Morocco's Atlantic coastline (around 100 kilometres south of Casablanca) that we've visited a couple of times as a day trip from the "big smoke". Over the years, it has grown into an important economic and tourism hub, yet retains a charming historic core that speaks to its unique heritage.
The fortified old city, known as the Cité Portugaise, was originally built in the early 16th century by the Portuguese, who called it Mazagan. This walled citadel (now designated as a UNESCO World Heritage Site) stands as a striking example of Renaissance military architecture integrated with Portuguese construction methods. Within the ramparts, the Manueline-style Church of the Assumption and an elaborate underground cistern system represent the lasting influence of colonisation.
After over two and a half centuries of Portuguese rule, Mazagan was ceded to Morocco in 1769. Now known as El Jadida, the port city flourished under Moroccan control, expanding beyond the ancient walls to become a major commercial centre. While it explodes with Moroccan holidaymakers in the summer months, who come to relax on the surrounding beaches, the city still remains off the beaten tourist track.
In this Ultimate Travel Guide to El Jadida, discover what makes the city a worthwhile day trip or detour from Casablanca. I’ll cover everything from things to see and do, inspiring accommodation options and the best time to visit.
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BEST TOURS TO EL JADIDA
Don't have time to read the whole article? These are my top El Jadida tour recommendations:
Things to do in El Jadida
Explore the Cité Portugaise
Originally inhabited by Indigenous tribes, El Jadida's destiny was forever altered when the Portuguese seized control of the city in 1503. Eager to establish a permanent foothold in the region, they constructed imposing defensive fortifications that were ingeniously incorporated into the fabric of the old medina quarter. Today, walking along these UNESCO-listed ramparts offers a fascinating glimpse into the city’s past and is one of the best things to do in El Jadida.
Head through the main entrance gate of the Cité Portugaise to admire the 16th-century Church of the Assumption and the Grande Mosquée de Mazagan with its five-sided minaret. A stroll along the ramparts leads to the Bastion de St Sébastian, where you'll pass a ruined synagogue still bearing a Star of David on its weathered facade. At the end of the main thoroughfare sits the Porte de la Mer where ships once unloaded goods and supplies. Nearby is a communal bakery where you can observe locals bringing their bread to be baked the traditional way.
Venture into the Portuguese Cisterns
Originally constructed in 1503 by the Portuguese as a reservoir to supply water to the settlement, this subterranean chamber continues to entice visitors today. Descending the stone steps into the cistern's dim interior, you’ll discover a forest of stone pillars rising from shallow pools of water that coat the floor. The space is illuminated by a single shaft of sunlight and served as the atmospheric backdrop for a scene in the 1951 Orson Welles film “Othello”.
For those interested in learning more about the history of this landmark, the Cistern Museum next door houses photographs, books and documents providing insights into the site’s construction and use throughout the centuries.
Please note that the Portuguese Cisterns are currently undergoing repair work and it is not possible to visit the interior until these are completed
Ultimate Travel Guide to El Jadida
Visit the Espace de la Memoire Historique de la Resistance et de la Liberation
Hidden away in a quiet neighbourhood of El Jadida is the Espace de la Memoire Historique de la Resistance et de la Liberation, a museum dedicated to preserving the often overlooked history of Morocco during the World Wars. The museum chronicles how these conflicts impacted everyday Moroccan life, from food shortages and rationing to a massive influx of European refugees seeking shelter.
The museum also illuminates the important role of the Moroccan Resistance whose members risked their lives to push back against the Vichy regime and Nazi occupation. Faded photographs and wartime propaganda posters offer a window into the past while the extensive collection of weapons and military uniforms worn by the Resistance fighters depict their grassroots struggle.
Soak up the sights, sounds and smells of the Old Market
Known locally as Souk Kedim or Market Allal Al Qassimi, the Old Market has long served as the beating heart of commerce in El Jadida. Though its origins stretch back centuries, the market remains a bustling daily destination for locals and tourists alike.
Arranged into sections for various goods, the Old Market’s crowded stalls overflow with offerings. In one area, the cries of fishmongers hawking the morning's catch from nearby ports fill the air, with mounds of sardines, sea bass, and red snapper on display. Nearby are stands brimming with colourful pyramids of fruits and vegetables brought in from surrounding farms. Further along, the aroma of cumin, cinnamon and turmeric leads visitors to stalls selling not only spices but also herbs, nuts and pulses.
Explore El Jadida Port
Rather unsurprising given the city’s proximity to the ocean, El Jadida boasts a lively port dotted with colourful wooden fishing boats. In the early morning, you might be able to spot fishermen hauling in their catch of the day before locals come to shop for the freshest seafood. The sound of seagulls calling overhead mixes with the chatter and shouts of people below - it has all the classic charm of a working Moroccan port.
Ultimate Travel Guide to El Jadida
Play a round at the Mazagan Golf Club
Designed by the renowned South African golf course architect, Gary Player, the 18-hole Mazagan Golf Club artfully incorporates the natural features of the surrounding landscape. During a round here, you’ll traverse undulating fairways and rolling dunes dotted with indigenous vegetation, with strategically placed bunkers and water features providing plenty of challenges.
For those just learning the game, the club offers group and private golf lessons with experienced instructors who can help build solid fundamentals. After working up an appetite on the links, golfers can retire to the spacious clubhouse for a meal or shop for the latest golf clubs, apparel and accessories at the onsite pro shop.
Head to the beach
Known locally as Deauville Plage, El Jadida’s main beach stretches east from the Cité Portugaise and offers plenty of space for sunbathers to lay out towels and umbrellas. Moroccan families gather to enjoy relaxed days filled with swimming, sandcastle building and games of beach tennis.
Further afield lies Sidi Abed Beach, a crescent-shaped expanse of fine golden sand that offers a more peaceful atmosphere. If you want to surf, head to Sidi Bouzid Beach, which is located five kilometres south of El Jadida. Backing the sand is a breezy boardwalk lined with restaurants and cafes where you can soak up all the action.
Ultimate Travel Guide to El Jadida
How to get to El Jadida
Casablanca Mohammed V International Airport is the main aviation gateway to Morocco and lies around 110 kilometres from El Jadida. A private transfer from Casablanca Airport is the most convenient way of getting to El Jadida, whether you’re visiting for the day or staying overnight.
If you’re coming from central Casablanca, you can get a train from the Gare d'Oasis, with the journey to El Jadida taking around 45 minutes. Buses are also available between the two cities.
From Marrakech, a private transfer to El Jadida is the quickest and most convenient option. Alternatively, you can get a grand taxi (shared taxi) from Bab Doukkala in Marrakech, with the journey to El Jadida taking around 2.5 hours. Trains from Marrakech to El Jadida require a transfer in Casablanca.
If you’re travelling up the coast from Essaouira, CTM buses make the journey to El Jadida before continuing on to Casablanca. The trip takes around four hours.
Best places to stay in El Jadida
If you’re looking for a luxury hotel in El Jadida, then you can’t go past Riad Dar El Malaika. Stepping through the intricately carved wooden doors transports you into a world inspired by the lavishness of “One Thousand and One Arabian Nights” - this is Moroccan accommodation at its most exquisite. Located in the heart of the medina, this hidden gem features lush gardens filled with fragrant jasmine and provides a tranquil escape from the hustle and bustle outside its walls.
On the upper level are five luxurious suites, each uniquely decorated with hand-selected furnishings and objets d'art. Aside from polished marble floors, you’ll find spacious bathrooms with deep-soaking tubs and rainfall showers. Dinners are served alfresco in the candlelit courtyard, making this one of the most romantic places to stay in Morocco.
"It is a beautiful riad in the wonderful city of El Jadida. What a welcome change from the madness of Marrakesh. The staff were exemplary. The room was very romantic. The breakfast was the best one we had in Morocco.” - John (read more reviews here)
Ultimate Travel Guide to El Jadida
Hotel L’Iglesia $$$
Housed in a 19th-century Portuguese church, this highly rated El Jadida hotel sets itself apart with its unique architecture and museum-like decor. Each of its 14 individually designed rooms boasts furnishings curated from antique shops across Morocco, creating an eclectic style fusing modern comfort with old-world charm. Eight suites are located in the original convent while five additional rooms can be found in the annex that was once housed the American consulate.
Despite its small size, L'Iglesia punches above its weight, with a rooftop terrace overlooking the ramparts that offers breathtaking ocean views. Mornings begin with breakfast on the terrace, while the on-site restaurant serves up local Moroccan fare and the bar provides a perfect spot for an evening cocktail.
“Exquisite interior of a former Portuguese church dating from the 1700s. Imagine staying in a museum. Wow, really a great place to be.” - Rafal (read more reviews here)
MIA Mazagan Bay transcends the typical hotel experience to offer a contemporary stay in El Jadida. This four-star hotel fuses modern design with artistic spirit, immersing guests in the vibrant culture of the surrounding city. MIA Mazagan Bay boasts a prime location on the corniche and is within walking distance of El Jadida’s top sights.
With 90 rooms and suites decorated in a simple yet modern style, Mia Hotels caters to all types of travellers, from businesspeople to families looking for a budget-friendly stay in El Jadida. Sink into the high-quality bedding and wake up refreshed, ready to fuel up on the breakfast buffet. After a day exploring the city, you can unwind at one of the restaurants or cafes located a short stroll away.
"Exceptionally clean and beautiful hotel...Exceptionally clean and beautiful hotel.” - Monika (read more reviews here)
Ultimate Travel Guide to El Jadida
Dar Sophia $$
Nestled in the historic heart of El Jadida, Dar Sophia is a recently renovated mid-range guest house that offers a tranquil oasis for travellers. Situated within walking distance of Plage El Jadida and the striking Portuguese citadel, this charming property allows guests to easily explore the city's top attractions.
Upon entering the property, you’re greeted by a shared lounge area that opens up to a serene inner courtyard. All of the rooms feature modern amenities like air conditioning, flat-screen TVs and complimentary Wi-Fi while also retaining traditional Moroccan touches like intricate tilework and ornate furnishings. Adding to Dar Sophia’s appeal is the onsite cafe where you can relax over breakfast.
"Very modern rooms compared to other hotels in morocco! The host was exceptionally friendly and helpful!” - Chaim (read more reviews here)
Offering magnificent views across the Atlantic Ocean, this budget apartment in El Jadida ticks all the right boxes. It features two bedrooms and a fully-equipped kitchen for preparing your own meals, as well as a spacious lounge and shaded terrace. All of the rooms are decorated in a traditional Moroccan style, with intricately patterned tiles and textiles adding a touch of vibrance.
With its prime location just steps from the golden sands of El Jadida's main beach, Dar Statia offers a tranquil retreat to experience the very best of this seaside destination.
"The seaview, the service, the extraordinary location. Thank you for this stay!” - Anass (read more reviews here)
Best time to visit El Jadida
The weather in El Jadida is pleasant year-round, with mild temperatures allowing for comfortable sightseeing no matter the season. Spring brings warm but not hot weather perfect for leisurely strolls along the corniche, with temperatures around 16°C (60°F) from March to May.
When summer arrives, locals flock to Jadida’s beaches to take advantage of the favourable beach weather (mid to high 20s), with July and August the busiest months in the city. To escape the crowds, opt to visit in early autumn when you can expect marginally cooler temperatures. While the winter months may not be ideal for the beach, the cool temps are still comfortable for exploring the Cité Portugaise.
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