Nestled along Morocco's rugged Atlantic coastline lies the vibrant coastal city of Agadir, a place that’s dear to my heart as home to my extended family. Though much of its historic medina was devastated by a catastrophic earthquake in 1960, the city has risen majestically from the rubble over the past six decades, blending traditional neighbourhoods with the amenities and luxuries of a modern beach resort.
Considered the cultural capital of Morocco's indigenous Amazigh people, Agadir is one of the only cities in the country where the Tamazight language is spoken by a majority of locals and for that reason alone is worth a visit. But most tourists flock here for the sun-drenched beaches, colourful souks and proximity to some of Morocco’s best surf breaks. Whether you want to discover Agadir’s ancient kasbah, ride a quad bike through the desert surroundings or swim in the enchanting pools of Paradise Valley, there are incredible Agadir tours waiting for you.
Read on to discover 9 of the best tours from Agadir, including overnight desert trips, guided food experiences and a traditional hammam.
Just looking for a transfer? This private transfer from Marrakech to Agadir (or visa versa) offers door-to-door service for a hassle-free experience.
Learn more about visiting Agadir in my Ultimate Travel Guide to Agadir or check out the Best Hotels in Agadir For Every Budget.
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Nestled in the High Atlas Mountains lies the breathtaking Paradise Valley, a picturesque river gorge where city dwellers come to escape on weekends. Despite being only an hour’s drive from Agadir, Paradise Valley feels worlds away with its pristine natural beauty and tranquil mountain setting.
This tour begins with a convenient hotel pickup, after which you'll wind through mountain roads, catching glimpses of tiny Amazigh villages and terraced farmland along the way. Upon arriving in Paradise Valley, prepare to be awestruck by the dramatic reddish cliffs towering hundreds of feet on either side of the valley floor.
The valley follows the course of a sparkling river fed by small waterfalls cascading down the cliffsides. Led by a local guide, you’ll embark on a peaceful hike along the river's edge, stopping to observe the unique flora that thrives in this arid climate. The hike culminates at a series of natural rock pools, perfect for taking a refreshing dip or simply admiring the aquamarine waters.
Before returning to Agadir, you'll have a chance to wander through an authentic Amazigh village, observing the ancient way of life that has endured in these mountains for centuries.
“Very beautiful excursion with plenty of nature, comfortable hiking, swimming and lots of pictures, want to take your phone out every other minute.”- Alina (read more reviews here)
Best tours from Agadir
You don’t have to go all the way to the Sahara to experience the desert in Morocco, with this overnight adventure from Agadir giving you a memorable taste. The tour begins with a fascinating glimpse into the indigenous Amazigh culture, stopping to explore traditional villages nestled in the arid foothills. Witness the simplicity of rural life as you stroll past earthen homes and chat with welcoming locals happy to share their customs.
A brief stop in the historic town of Tiznit allows you to stretch your legs and absorb the sights of this former walled city before continue to the breathtaking Legzira Beach. Its stunning red rock arches form a dramatic frame for the crashing waves - I personally think this is one of Morocco’s most photogenic beaches. Walk along the golden sands scattered with seashells, enjoying the peaceful solitude of this natural wonder.
Heading deeper into the desert, stop for refreshing mint tea before arriving at the towering dunes of El Borj. As the sun sets over the rippling sands, join your nomad hosts for a traditional meal and music by the campfire. Sleep in a fully-furnished Amazigh tent under a blanket of stars, then awake at dawn to admire the shifting hues of the desert at sunrise.
“Such an amazing trip with Mohammed. He was so knowledgeable about the area and we learned a lot. We visited places we would never have seen and Mo went out of his way to make sure we had a fab trip.” - Keely (read more reviews here)
Best tours in Agadir
As the sun begins to peek over the horizon, casting a warm glow across the ancient city of Marrakech, you’ll find yourself stepping into the basket of a magnificent hot air balloon. This is no ordinary sunrise flight, but a truly immersive experience that allows you to become part of the magic.
Beginning with a transfer from your Agadir hotel, you’ll meet your expert pilot and a small group of just 16 fellow travellers, with the option to get hands-on and help inflate the giant balloon. Soon, you’ll be drifting upward, the fiery blast from the burners sending you gliding over the sprawling cityscape, accompanied by spectacular views of the Atlas Mountains.
From your elevated position, the labyrinthine alleys and souks of Marrakech give way to rolling valleys and jagged rock formations. During the flight, you’ll have a front-row seat as the first light of dawn illuminates the landscape, bringing out its vibrant colours and textures.
After about an hour of peaceful floating, you’ll descend and enjoy a traditional breakfast while recounting the highlights of your flight. With no need to worry about logistics, this tour includes roundtrip door-to-door transfers from Agadir in a comfortable 4WD vehicle.
“Incredible experience which started from when we arrived to see the camp with the welcoming fires. Watching the balloons inflate around us and then taking off was a magical experience. The views were incredible and we saw the sun rise over the mountains with other hot air balloons around us.” - Nicola (read more reviews here)
Discover the historic treasures of Agadir on this half-day tour, which combines a guided walk through the ancient kasbah with a visit to the colourful medina and a scenic cable car ride. It all begins with a pickup from your Agadir hotel before driving passing the modern marina as you make your way into the old city.
Your guide will lead you through the winding alleys of the kasbah, explaining how this 16th-century fortress was once home to the Saadian dynasty. Marvel at the crumbling clay walls and imagine life centuries ago within its ramparts.
Then take a ride up to the hilltop ruins of Agadir Ou-fellah (destroyed in the catastrophic earthquake of 1960) to enjoy sweeping views over the port below. Descend and dive into Coco Polizzi, which recreates Agadir's pre-earthquake medina, to browse traditional handicrafts and watch artisans at work.
With its mix of scenic vistas, ancient history and cultural immersion, I think this half-day tour provides a well-rounded introduction to Agadir's storied past and exciting future.
“Momo was a wonderful tour guide and very knowledgeable. Beautiful day for a camel ride in front of the Kasbah! We ended the day at a smaller artisanal market which had tasty food and great shopping with the best prices.” - Paige (read more reviews here)
Best tours in Agadir
Sandboarding in the dunes of Morocco is an extraordinary experience and a must-do for adrenalin junkies. As you enjoy the panoramic views along the route from Agadir to the Tamri region, you’ll understand why sandboarding has become such a popular tourist activity in the country.
The massive, undulating dunes seem to go on forever, presenting endless opportunities for adventure. Strapping a sandboard to your feet and sliding down the soft, golden slopes is an exhilarating feeling, with dune options to suit all levels. When you reach the bottom, you can hike back up to the top to do it all over again. This is something that kids will love!
This fun-filled activity is a great way to immerse yourself in the raw, natural beauty of the Moroccan desert, without having to venture too far from Agadir. For a deeper cultural experience, there’s the option to share a traditional meal with a local family and learn about the Amazigh customs that have endured here for centuries.
“Definitely a highlight of our trip to Agadir. Abdullah was super chill and a great teacher, flexible and encouraging. There are hills for all skill levels so nobody was left out. A bit scary at first to be sure, but falling in the sand really doesn't hurt and having a good tumble turned out to be my favorite part of the experience. Highly recommend!” - John (read more reviews here)
Embark on an unforgettable, full-day Jeep adventure to explore the dramatic landscapes surrounding Agadir. Your knowledgeable local guide will expertly navigate a 4x4 vehicle over rocky desert tracks, passing scenic oases dotted with swaying palm trees. Along the way, you can stop to admire the tranquil beauty and sip refreshing mint tea.
Itineraries can be custom-designed, depending on your interests, and may include a visit to the colourful fishing village of Taghazout. Wander the quiet streets and savour the fresh catch of the day at a beachfront cafe before visiting a bird-filled wildlife refuge. In the late afternoon, continue to the historic walled city of Tiznit to end the day meandering through the old medina and haggling for handmade silver jewellery in the bustling souk.
“A great value day trip touring the area south of Agadir in a 4x4! Too many stops to mention, a few surprises too! Beautiful coastline fishing villages, mini Sahara and the dam.” - Susan (read more reviews here)
Best tours in Agadir
Leave the hustle and bustle of Agadir's crowded streets behind on this small-group all-terrain vehicle tour, which offers an intimate look at Morocco's rugged natural beauty and time-honoured cultural traditions. Bouncing along remote dirt roads, you'll pass through tiny villages where life moves at an unhurried pace, getting a glimpse into the daily routines of local Amazigh families.
The landscape opens up into vast vistas of rocky hillsides dotted with argan trees, whose prized oil has been harvested here for centuries. Throughout the adventure, you’ll see a multitude of greenhouses where fruits and vegetables are grown before being sold at the local souks.
Later, you'll pull up to a traditional earthen home where a local family will welcome you with steaming glasses of sweet mint tea and a spread of Moroccan snacks. With knowledgeable local guides and a limit of just 12 travellers, this ATV tour provides an intimate look at Morocco's lesser-known rural villages and dazzling desert scenery.
“I loved the view of the sea and getting to stop and take pictures. The more technical riding we did on the way back was awesome.” - Kutessa (read more reviews here)
Moroccan cuisine is a melting pot, blending Amazigh, Arab, Andalusian and Mediterranean influences. From the heady aroma of slow-cooked tagines to the explosion of flavour in bastillas, the food here is meant to be enjoyed communally. While fine dining has its place, Moroccan food is traditionally about gathering around a table and savouring well-loved recipes passed down through generations. And on this guided tour of Agadir’s street food, you’ll do just that!
With a passionate local guide at the helm, embark on a tour around the souks and eateries of Agadir to experience the true heart and soul of Morocco. You'll get to taste 12 to 14 mouthwatering dishes that offer a true taste of authentic culture, with no “tourist traps” on the itinerary.
Whether you're vegetarian, vegan or a pescatarian, your dietary needs can be accommodated so you can fully experience the breadth of flavours. At the end of this Agadir foodie tour, you'll receive a handy collection of recipe cards so you can recreate these unforgettable dishes at home.
“First time doing a food tour, it was an amazing experience. Abdel was an excellent host, very warm, friendly and catering. The food was lovely and the drinks were splendid. Would definitely recommend for anyone in Agadir” - Tina (read more reviews here)
Best tours in Agadir
The hammam is an extremely important part of Moroccan culture and life, serving as a place of rest, relaxation and community for all members of society. Stepping into the steamy warmth of the hammam is a sensory experience unlike any other, opening your pores and relaxing your muscles. Trust me, you will never feel this clean every again!
The process begins with a relaxing soak to acclimate to the moist heat. Then comes a vigorous scrub with a kessa mitt to exfoliate the skin and improve circulation. Finally, the body is doused in cool water for a refreshing rinse. Throughout the experience, natural Moroccan beauty products like argan oil, Beldi soap and rhassoul clay are used to nourish the skin and hair.
Stepping back into the outside world after your visit, you’ll feel refreshed, relaxed and completely renewed.
To learn more about what to expect at a traditional Moroccan hammam, check out my detailed article here.
“What an amazing experience, travelling solo and wanted to give an authentic hammam a try on day two of my trip. A very authentic hammam with very friendly people. A full two-hour experience that was not rushed. I really enjoyed both the bath/scrub and the massage. I left feeling totally zen and the cleanest I think I’ve been since I was born. Highly recommend.” - Ryan (read more reviews here)
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