Moroccan rugs are a ubiquitous part of the country's cultural heritage and are high on the shopping list of many visitors to this North African nation. These handwoven creations are not just functional floor coverings but they tell the stories of Morocco’s Amazigh communities through their unique motifs and designs. A Moroccan rug was one of my first big purchases in the country and I still have my gorgeous floor covering today!
If you’re thinking about buying a Moroccan rug, this article has you covered, with everything you need to know. Aside from detailing the best places to buy a rug in Morocco, I’ll share with you insights about the different designs and my top tips for coming away with a rug you love at a price that works for everyone involved.
Disclosure: This article contains affiliate links, meaning I earn a small commission when you make a purchase. Affiliate links cost you nothing and ensure my content stays free!
Best places to buy a rug in Morocco
Women’s cooperatives
Moroccan rugs are a particularly feminine art form as they have been crafted by the skilled hands of Amazigh women for generations. Many of these makers now work in cooperatives that are located mostly in rural areas and provide a vital lifeline for women to earn a steady income and support their families.
When you go to buy a Moroccan rug in the cities, the vendors (who are almost always men) will often tell you that they have been made at a women’s cooperative, as they see it as a way to pull on the heartstrings of foreigners. In some cases, this is true and your money will go towards supporting these women, who often earn very little for their efforts. But there is no way of really knowing, unless you go directly to a women’s cooperative yourself.
One such operation is the Women’s Cooperative of Imghlaus, which is located in the picturesque valley of Aït Bougamez (around four hours’ drive from Marrakech). Here you can watch the local women at work and browse their gorgeous carpets, which are sold around the world as part of a fair-trade program. All of the rugs here are made from 100% wool and natural dyes, and profits are shared evenly amongst all of the members.
By purchasing a Moroccan rug from a women’s cooperative, you’ll not only be acquiring a stunning work of art but also helping to empower local women to be self-sufficient and contribute to the well-being of their families and communities. Moreover, the cooperatives serve as hubs of social cohesion, fostering a sense of community and mutual support among the artisans.
You'll find more Moroccan rugs crafted by women's cooperatives here.
Best places to buy a rug in Morocco
Tazenacht
If you’re a real carpet enthusiast, the village of Tazenakht near Ouarzazate is an absolute must-visit destination. This small community has long been revered as the epicentre of Amazigh carpet-making in Morocco and it’s here that we bought our rug! We had a really wonderful purchasing experience, largely due to the playful haggling that took place between my husband and the store owner.
Tazenacht has garnered a reputation for the high quality of its wool, which is sourced from sheep that graze the slopes of the Atlas Mountains. It’s hand-spun and dyed by women at local cooperatives, often using natural dyes made from saffron, turmeric and henna. The wool is then woven into rugs that exhibit bold, geometric motifs, characteristic of Amazigh designs.
While Tazenacht is a little off the beaten track, it can easily be visited if you’re heading to Ait Benhaddou or Ouarzazate (it’s located on the road linking Agadir with Ouarzazate). My husband felt that the prices here were much more reasonable than in the city medinas - when I said I wanted to buy a rug, he said: “We’re going to Tazenacht!” We did get a great deal and ended up with a gorgeous rug that still looks amazing 10 years on.
Best place to stay in Tazenakht
This family-run guesthouse is a real find, with a small weaving workshop onsite where you can see rugs being hand-woven (or even try your hand at it if you desire). The rooms are comfortable and spacious while the meals served at Dar Dyafa are worth the stay itself. If you’re after an authentic cultural experience while learning about Moroccan carpets, Dar Dyafa is definitely the best place to stay in Tazenakht.
"Amazing place to experience traditional Moroccan culture and cuisine.” - Giulia (read more reviews here)
Best places to buy a rug in Morocco
Marrakech
Marrakech is renowned for its labyrinthine markets and souks, where you’ll find a dazzling array of handicrafts, spices and textiles…including rugs! For many people, Marrakech provides their only opportunity to buy a rug in Morocco and this can translate into slightly higher prices. While the carpet sellers in Marrakech do offer an incredible selection of hand-woven masterpieces, they are also aware that many tourists are under pressure to buy before heading home.
Souk Semmarine and Souk El Attarine are two of the best places to buy rugs in Marrakech, although you’ll find carpets for sale all over the place. In-the-know locals will likely head outside of the medina for their rug shopping experience, with the artisan enclave of Sidi Ghanem a good alternative. Here you’ll find Studio Lid, a family-run business that’s been going strong since 1940.
In the affluent Gueliz district is Ben Rahal, another long-established business that boasts an impressive collection of both traditional and contemporary rugs. This is a great place to buy vintage and antique Moroccan rugs dating from the early 20th century, crafted by different tribal communities across the country.
If you’re short on time and want professional help, I’d highly recommend this Hidden Souks of Marrakech shopping tour. Just tell your guide what you're looking to purchase, and they'll take you to all the best places.
Seeking an eco-friendly stay in Marrakech? Here are 7 Sustainable Hotels in Marrakech.
Fes
Fes is another popular place to buy a rug in Morocco and you’ll find no shortage of sellers within the ancient medina. While wandering the narrow alleyways, you’ll frequently encounter colourful rugs hanging from buildings, including the geometric designs of Amazigh rugs and flat-weave kilims. These eclectic visual displays are designed to lure you in…and they usually work!
As with Marrakech, Fes has an incredible array of rugs on offer and it may be the only opportunity for you to purchase a rug during your trip. In some cases, this can lead to higher prices, particularly if vendors sense you are under pressure to buy before you leave. But the sheer number of rug sellers also means you can shop around (if you have the time) and get a great deal on a rug you love.
Owned by the Bouzidi-Idrissi family, Coin Berbere has garnered a reputation for its high-quality rugs and the relaxed shopping experience it offers. It’s run by two brothers, Khalid and Abdul, and features rugs from 45 tribes across all corners of Morocco. Located within the medina, it sells not only antique textiles but also 18th-century wooden doors and vintage caftans - it really is a treasure trove!
It’s easy to get lost in the maze-like alleys of Fes, so if you want a little help with your Moroccan rug shopping, book this private Handicrafts and Shopping Tour. Along the way, you’ll visit family-run stores and craft workshops where you can meet and chat with the locals.
Looking for a place to stay in Fes? Check out my top picks of the Best Riads in Fes.
Best places to buy a rug in Morocco
Essaouira
With its whitewashed buildings and atmospheric port, Essaouira is an ideal place to spend a few days rug shopping in Morocco. It’s also a city with a rich artisan heritage - there are great galleries and handicraft stores within the medina and beyond. While exploring the streets, you’ll find everything from hand-woven baskets to gorgeous lamps and a wonderful selection of textiles. Essaouira probably doesn’t have as many rug stores to choose from (compared to Marrakech and Fes) but for me, the shopping experience is more relaxed.
Establishments like Maison Berbere (which receives rave reviews for the exceptional quality of its rugs), offer a glimpse into the artistry and tradition of weaving. It’s run by Abdullah who is a wealth of knowledge when it comes to Moroccan craftsmanship. Another standout is Galerie Jama, a three-story emporium filled with not only rugs but also vintage treasures. Mustafa runs this gallery-cum-museum-cum store and leaves an incredible impression on those who visit.
Whether you're after a luxury riad or an affordable guesthouse, here are some of the Best Hotels in Essaouira (for every budget).
Rabat
While the capital, Rabat, isn’t synonymous with shopping (amongst tourists anyway), it’s actually one of the best places to buy a rug in Morocco. One of the most renowned shopping destinations in the city is Rue des Consuls, a lively street that extends southeast from the Andalusian Gardens. Named after the foreign diplomats who have traditionally lived along its route, it’s now a landmark spot for traditional crafts.
When it comes to rugs, a standout establishment is Comptoir de L'Artisanat, a family-owned business operated by three brothers. It boasts an exceptional collection of antique Amazigh rugs and exquisite handmade textiles, which are complemented by the warm and knowledgeable guidance provided by the owners. Dar Al Assala near the Mohammed VI Tower is another place to head if you’re serious about purchasing a rug in Rabat.
Planning a few nights in the Moroccan capital? Here are 7 of the Best Riads in Rabat.
How to buy a rug in Morocco
Different types of Moroccan rugs
Moroccan rugs are renowned the world over for their vibrant colours and bold patterns tied to Amazigh cultural heritage. These stunning textiles are named after the specific tribes or regions from which they originate, each with its own distinct aesthetic. While there may be hundreds of unique Moroccan rug designs, a handful of classic styles tend to dominate the souks and rug stores today.
The plush Beni Ourain rugs, for instance, hail from the High Atlas Mountains and feature bold geometric motifs in a neutral palette of ivory, black and earthy browns. They’ve become incredibly popular in recent years as they can be easily incorporated into existing interior designs and minimalist spaces. In contrast, the Azilal rugs from central Morocco showcase a riot of jewel-toned hues and abstract floral patterns, with the symbols woven into the rugs usually of significance to their female makers.
Then there are the Zemmour rugs, distinguished by their symmetrical medallions surrounded by ornate borders, and the Zanafis, flat weave rugs that always have a fringe. Hailing from the Haouz region, Boujads tend to be woven in pinks, oranges and reds that fade into soothing pastel colours with age.
How to buy a Moroccan rug
Tips for buying a Moroccan rug
Do your research
Purchasing a Moroccan rug can be a significant investment, so it’s important to do your research beforehand. It’s easy to get caught up in the moment when you see a rug you love, only to spend hundreds (if not thousands) and later discover that it’s not authentic or that it’s crafted from synthetic fibres.
First, think about the destinations you will be visiting and when you will have a few hours to put aside for rug shopping. Then, search online to gather recommendations on where to find the best Moroccan rugs and reputable sellers in your destination. Aside from checking out the stores and galleries in this post, you can read through reviews on sites like TripAdvisor and Yelp to gain invaluable insights from other shoppers.
Generally speaking, the most reliable places to find genuine, high-quality goods are in well-established souks, stores and cooperatives. Seek out vendors who have been selling their wares for years (even generations) and have built up a trusted name and loyal customer base over time. The stability and longevity of these established markets is a reliable indicator of the quality and legitimacy of the goods on offer, making them the safest (and most rewarding places) to shop.
Seek out sellers who prioritise transparency in their operations and provide a wealth of knowledge when it comes to Moroccan carpet weaving. The origin and quality of a rug can have a significant impact on its value and durability, so it's crucial that the seller is upfront and honest about these details. A transparent seller should be able to provide comprehensive information about the materials used to craft the rug, including the specific types of fibres, dyes and weaving techniques employed. If not, they’re just another middleman!
Steer clear of any sellers who use high-pressure tactics or make dubious claims about their products - a trustworthy, established business will stand behind its merchandise and provide a transparent, pleasant shopping experience.
Have a rough idea of what you’re after
It’s really easy to get swept up in the rug shopping experience - Moroccan textiles are gorgeous and you may just want to take EVERYTHING home with you. But not every rug you love is going to look amazing in your home or suit the space you have available. Having a rough idea about the size of the rug you’re after and the colours that will complement your rooms is a good starting point and will stop you from getting carried away.
Once you have this information in your arsenal, it's best to work with a seller who can provide a wide and diverse selection, spanning a variety of sizes, designs, colours and materials. Importantly, they will also be knowledgeable about the distinct characteristics of different rug types, from plush, high-pile shag rugs to sleek, low-profile flatweaves. This expertise can be invaluable in helping you identify the ideal rug for your space and aesthetic preferences.
Let them know the size you are looking for and the colours that most appeal to you and they can prioritise showing you rugs that fit that criteria. This will streamline the selection process and prevent you from getting overwhelmed by too many unsuitable options. In most cases, they will pull out numerous rugs and layer them one on top of the other, allowing you to select those that most appeal to you.
Once you’ve narrowed down your preferences to just a few, start examining them more closely and think practically about how they will work in your space. Check for any flaws or imperfections while also being aware that handmade rugs are imperfect by design. If there are any stains or inconsistencies in the weave, you may be able to use these as leverage when it comes to negotiating prices.
By systematically eliminating the rugs that don't fit your needs and focusing on the ones that do, you'll be more confident about buying a Moroccan rug.
Be realistic about prices
“How much should you pay for a Moroccan rug?” is such a common question and one that’s not easy to answer. Anywhere from a few hundred USD to over 1,000 USD is a rough guide but it all depends on the size, quality and where you're buying the rug from. Remember, you get what you pay for and if you want a high-quality rug that will look amazing for many years to come, you'll need to set your budget accordingly.
What is cut and dry is that if a seller offers prices that seem too good to be true, that’s a red flag! Authentic, high-quality Moroccan rugs are the result of immense time and effort, not to mention skilled craftsmanship. Rugs that are priced significantly lower than the market average are often indicative of a counterfeit product, rather than a genuine, handmade work of art.
While some rug shops may have fixed prices (they’ll let you know if they are), the majority expect a certain level of negotiation. That being said, reputable rug dealers understand the value of their merchandise and will not drop their prices ridiculously low just to get a sale. They also won’t attempt to pressure customers into making a purchase. Instead, they will be patient, willing to answer any questions and provide detailed information about the rug's origins, materials and production process.
Tips for buying a rug in Morocco
Tips for negotiating when buying a Moroccan rug
Effective negotiation is an art form that requires a combination of research, strategy and interpersonal skills. Before you even step foot in a rug shop, it's crucial to do your due diligence and gather as much information as possible about the fair market value of the type of rug you're interested in. Consulting with local experts, scouring online forums and comparing prices across different vendors can give you a solid understanding of the going rate. This knowledge will empower you to negotiate from a position of strength, rather than blindly accepting the first price the seller proposes.
Once you've done your homework, it's time to set a realistic budget that aligns with your needs and financial constraints. Having a clear spending limit in mind will help you stay grounded and avoid the temptation to overspend, even when faced with a persuasive salesperson. However, it's important not to reveal this budget right away - instead, let the seller make the first offer, then counter with a lower price.
You can start the bargaining process by suggesting around a third of the original asking price, with the expectation that you’ll probably end up somewhere around the halfway mark. Throughout the negotiation process, it's crucial to maintain a friendly and polite demeanour - remember, haggling is just a part of Moroccan culture, not a scam targeting tourists! Treat the seller with respect, show genuine interest in the rug-making process and avoid confrontational tactics. This approach can go a long way in building rapport and trust, which may ultimately work in your favour.
And if you ever reach an impasse where the seller's price simply doesn't align with your budget, don't be afraid to walk away. Walking away can be a powerful negotiating tactic, as it demonstrates that you're serious about your limits and won't be swayed by emotional appeals or high-pressure sales tactics. If they DON’T call you back, then you know the price you offered is too low.
Finally, consider bundling multiple items together to secure a better overall deal. If you're in the market for a rug, a pillow and a pouf, for example, you may be able to negotiate a discounted package price that saves you money compared to purchasing each item individually.
How to buy a rug in Morocco: FAQs
How can you tell if a Moroccan rug is real?
If you want to know if a Moroccan rug is authentic and not factory produced, there are a few things you can do. First, take a close look at its construction and flip the rug over to examine the knotting on the back - irregular patterning is a telltale sign that it is handwoven and a bespoke creation.
Authentic Moroccan rugs are made from 100% wool, so if you’re familiar with the feel of wool (versus synthetic fibres), you can simply touch it to get an idea of its composition. Alternatively, get a lighter and try burning a small section of the fringe or underside - a 100% wool rug will not catch fire or melt, whereas a rug containing synthetic polypropylene will quickly ignite. Even just pulling a lighter out of your pocket will probably give you the answer - if it’s not 100% wool, the vendor is likely to admit it rather than have you burn his goods.
Are Moroccan rugs expensive?
While it’s true that Moroccan rugs can be quite affordable when purchased within the country (compared to buying them abroad), it’s worth noting that they aren’t “cheap”. The quality, size, materials and design of the rug will all play a major role in determining its final cost, which can be anywhere from a few hundred USD well into the thousands. It's important to remember that hand-weaving a rug takes a LOT of time and that labour should be rewarded.
How much should you pay for a rug in Morocco?
The prices for Moroccan rugs can vary dramatically, ranging anywhere from a few hundred USD to several thousand, depending on a number of factors. One of the most significant factors is the type and quality of the rug itself - hand-woven Amazigh rugs made with high-quality wool and natural dyes can fetch top dollar while mass-produced pieces made from synthetic materials (which are not really authentic Moroccan rugs) will be much more affordable.
Additionally, the size of the rug plays a major role, with larger, more elaborate designs typically commanding higher prices. The specific location where the rug is being sold can also have a significant impact, with rugs sold in more tourist-heavy areas of Morocco (like Marrakech and Fes) typically commanding higher prices than those found in rural cooperatives.
As a rough guide, a small rug may only set you back around 1,000 Moroccan dirhams (100 USD) while a high-quality, medium-sized rug may be more like 3,500-5,000 dirhams (350-500 USD). If you’re looking for a large, show-stopping floor covering, expect to pay 10,000 dirhams or more (1000+ USD).
How can you transport a Moroccan rug home?
Transporting a Moroccan rug home can be a challenging task, particularly if you’re purchasing a large piece. Most reputable rug sellers will pack it up securely for you, ready to accompany you home on your flight. Alternatively, they can help to arrange shipping if it’s not logistically possible to bring it with you.
If you’re packing a Moroccan rug yourself, it's crucial to properly roll it up to reduce its size and make it more manageable. This involves tightly wrapping the rug from one end to the other and securing it with a sturdy strap or tie to maintain its compact form.
Next, the rolled-up rug must be protected from the elements and potential hazards during transit. Wrapping it in a durable, moisture-resistant material, such as plastic or bubble wrap, helps shield it from dust, dirt and any accidental spills or moisture that could seep in and compromise the fibres.
As an extra layer of cushioning and support, it's advisable to use a padded carrier or a spacious duffel bag to cradle the rolled-up rug securely. If the rug is heavy, be sure to enlist the help of someone else to pick it up and move it around so you don’t end up with a back injury.
How can you tell if a Moroccan rug is antique?
If you’re searching for an antique Moroccan rug, it's important to have a degree of skepticism, as there’s a thriving industry dedicated to artificially "ageing" carpets to pass them off as vintage treasures. Unless you are a seasoned expert with extensive knowledge of the subtle characteristics that distinguish true antique rugs from modern imitations, it’s wise to approach any claims of a rug's ancient provenance with a healthy dose of scrutiny.
That being said, there are several reputable stores across the country (many of which are mentioned above) that specialise in genuine antique Moroccan rugs. Chances are, any antique rugs you encounter in Morocco are unlikely to predate the late 19th or early 20th century, as genuine pieces from earlier eras have long since become prohibitively scarce.
Tips for buying a Moroccan rug
Buying an Amazigh Rug in Morocco
Buying a Moroccan rug can be a rewarding and enriching experience, allowing you to bring a unique and captivating piece of art into your home that will forever remind you of your trip. However, it's important to approach the process with care and caution to ensure that you end up with a high-quality rug that meets your specific needs and preferences.
The first step is to thoroughly research the different styles and types of Moroccan rugs, familiarising yourself with their distinct characteristics, weaving techniques and the stories behind their patterning. This will help you make an informed decision and recognise the signs of authenticity, as well as the overall quality of the craftsmanship.
When you're ready to make your purchase, it’s crucial to seek out artisanal cooperatives and reputable sellers, who will share their wealth of knowledge with you and without putting pressure on you to buy. While negotiating the price is generally expected, it's important to do so respectfully, recognising the immense skill and hard work that goes into creating these culturally-significant pieces.
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About the author
I'm Malika, a global traveller who first visited Morocco in 2014 before marrying a local and settling down in a little village on the Atlantic coast. Over the years, I've developed an intense love for Morocco, its majestic landscapes, storied cities and the incredibly warm hospitality of its people. As the owner and content creator of Malika in Morocco, I share my years of experience exploring the country, from north to south and from the Atlantic Ocean to the Sahara Desert. I am passionate about helping others plan their Moroccan travel adventures to ensure they get the most out of their North African experience.